The Best TikTok Buys For Pets · The Wildest

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8 ‘TikTok Made Me Buy It’ Pet Must Haves

When the algorithm knows you’re a sucker for dog and cat supplies

by Avery Felman
31 October 2023
tiktok pet products
The Wildest

These days, scrolling through TikTok isn’t just about discovering the latest pasta recipe or viral dance, it’s also about uncovering products that’ll improve your and your pet’s lives. The app has become the destination for pet parents to share their best-kept secrets.

And the best part about shopping via TikTok is that it hardly takes any work on your part. While you mindlessly watch videos before bed, you could suddenly find a recommendation for convertible treat pouches, dog training toys, cat grooming brushes and lots more. Magic. Here are the items TikTok made us buy.

Btw, our editors (and their pets) picked out these products. They’re always in stock at the time we publish, but there’s a chance they’ll sell out. If you do buy through our links, we may earn a commission. (We’ve got a lot of toys to buy over here, you know?)

Petgeek feeder

An enrichment feeder is one of the best ways to keep your pup busy while you’re working or have to head out for a few hours. It’ll keep your pup on their toes without disrupting your schedule. Plus, you can teach your pup a new fun trick: how to press a button that distributes the treats from the feeder.

Clip-on treat pouch

Whether you’re puppy training or incentivising your pup to behave on a long car journey, this treat pouch allows easy access to your pet’s most prized possession. Snap it on to your belt, bag or pup’s lead when you’re on the go.

Portable paw cleaner

Cleaning your dog’s paws after a long muddy walk doesn’t have to involve chasing them around with an old towel. The whole paw-cleaning dance can be simplified with this paw-cleaning hack, which gives your pup’s feet an individual wash – something they will far prefer over the trauma of a full-on bath.

@melissametrano Does this actually work?! Let’s find out! 😱 Can you guess how old my dog is?? #viral #dog #fyp #experiment ♬ Monkeys Spinning Monkeys - Kevin MacLeod & Kevin The Monkey

Portable water bottle

Have you ever tried to tilt your Chilly’s bottle at the perfect angle so your dog can lap up a slow stream of water, and instead, you dump the entire contents on the ground? Or worse: they get their tongue all up in the neck. It’s a real lose-lose for you both, let’s be honest. Here’s your save: a portable dog water bottle has a button that releases water into the attached tray – and keeps the rest locked inside the container until your pup’s next water break.

Aquapaw bath tool

Can’t get your pup to sit still during bath time? You aren’t the only one – in fact, there are dozens of products on the market that promise to make both of your lives easier by keeping your dog’s focus elsewhere and allowing you to actually... clean them. This just happens to be one of the better looking, effective and joy-sparking options, allowing you to stroke your pup at the same time as cleaning them. Hence, it’s viral TikTok status.

Furbo pet camera

Ever wondered what your pet gets up to while you’re away? Maybe you find that the laces on your favourite shoes have turned into cat toys or that your socks are soaked with slobber. Regardless, when you get home from work, things seem to be a little bit different than how you left them. Enter the Furbo dog cam, which allows you to keep an eye on your furry friend while you’re presumably doing way less fun (and, in their eyes, important) stuff.

Diggs Groov crate training toy

Puppy training is not a task to take on lightly. Between the crying and accidents, it’s no one’s favourite part of pet parenting, which is why we love anything that makes the job a lighter lift including this crate training enrichment toy from Diggs. Just try to stop yourself from buying their crate-training starter set, too.

Self-grooming cat brush

Cats are picky about their grooming tools and they’re also particular about how they’re used, at what speed, tempo and at what pressure. If you’ve ever accidentally brushed in the slightly wrong region while distractedly grooming your cat, you’ll understand the value of the following find. The corner attachment self-grooming cat brush allows your cat to be groomed their way and on their own time – as everything should be in the cat world.

Avery, editor at The Wildest, and her cat, Chicken

Avery Felman

Avery is a writer and producer. She has written for numerous publications, including Refinery29, BuzzFeed, and V Magazine. When she’s not at her computer, you can find her reading, practicing her Greek on Duolingo, and delving into the Sex and the City discourse. She lives in Brooklyn, New York with her husband and their cat, Chicken, who rules with an iron fist.